In 2016 Google I/O keynote Google CEO Sundar Pichai announced that 20% of queries on its mobile app and on Android devices are voice searches. According to a comScore research 50% of all searches will be voice searches by 2020.

Forrester’s Collin Colburn has published an article advising marketers to optimize for voice search now.

Colburn says, “Any conference, webinar, or article around the future of search marketing will talk about voice search. Many are predicting voice search will account for 50% of all searches by 2020. And kids are even using intelligent agents (IAs) like Google Assistant to help them do their homework. But what nobody is talking about is what impact will voice searches have on businesses, and what do marketers need to do about it.

Marketers should begin preparations for voice search today. With voice search in its infancy, now is the time for marketers to get ahead. Start to think about the questions customers ask across all channels today. Identify the channels, websites, and apps that your customers find information in and look to create visibility for your brand in those places”.

Voice Search Will Eventually Revolutionize Search Marketing

Forrester

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