HubSpot’s guide to Customer Loyalty
HubSpot has published a guide to customer loyalty. Customer royalty stands for a customer’s willingness to buy from a particular brand or to stay connected with it. Loyal customers are the real asset of an organization who play a pivotal role in the organizational growth.
In this HubSpot guide Sophia Bernazzani has talked about the seven important customer loyalty programs that work.
Bernazzani says, “A customer loyalty program is a rewardsprogram offered by a company to customers who frequently make purchases. Aloyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.
According to The Loyalty Report 2017, the average consumer is involved in 14 loyalty programs, but have the capacity to engage with only seven. Companies lose money on time and effort, and customers get no more value from the businesses to which they are “loyal.”
So how do you keep your business out of that segment? How do you convey enough additional value in your programs to keep your customers coming back?
It’s time to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program. Here are some ideas for customer loyalty programs that might work for your business”.
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