Research: By 2020 80% of US population to use social media
According to a Forrester research by 2020 80% of US population to use social media and in China the social media reach will be more than 80%.
Forrester data analyst Anjali Lai says, “We all know the feeling of logging into a social networking site and reacting with myriad emotions ranging from intrigue and delight to shock and shame. And no matter how hard we try to limit our time on social media or pull away – we just can’t bring ourselves to disconnect.
Why do we fall into this trap – and are we doomed to relive this vicious cycle or can we outsmart ourselves and break free? And, how does our tumultuous love/hate relationship with social media impact our perceptions of brands that saturate the channels with their content?
My colleague Erna Alfred Louisas and I explore these questions in our latest report. In the research, we tune into consumer emotions to explain how and why social media gains a hold on users”.
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