Strategies to achieve more conversion with webinars
Webinars help you create business contacts, showcase your business to a specific community and promote your products and services by maintaining communication with your clients.
A well-planned webinar can help you engage your prospects and improve your conversion rate. Copyblogger columnist Jerod Morris has shared seven rules for hosting webinars that engage and convert more.
Morris says, “Here are seven golden rules of hosting webinars I’ve learned over the years that will help you do exactly that.
1. Deliver good audio quality
You might not think “good audio quality” would be the first golden rule for a great webinar: What about the content!?
But you can’t separate the two.
If your audience can’t hear you, or doesn’t want to strain to listen, the quality of your content doesn’t matter.
And as I thought about my own experiences as a webinar attendee, I realized that poor audio quality had caused me to drop off of more webinars than any other reason.
Granted, this was much more likely to happen 2–3 years ago. Now I rarely encounter such poor audio quality that I feel compelled to drop off. But the flip side is that poor audio quality is also much more noticeable now”.
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