Avoid these words in your email subjects
As we know email has been the most trusted form of marketing for a very long period now. In your email marketing the subject plays an important role as it is the subject that your recipient sees first.
HubSpot columnist Leslie Ye has shared a list of fifteen words that you should avoid using in your email subject lines.
Ye says, “When you only have six or eight words to capture a prospect’s attention, every single one has to count. It’s bad enough when the words you choose aren’t compelling or interesting. It’s even worse when your subject line uses a word or phrase that sets off subconscious alarm bells. Avoid the words below unless you want your prospects to send your messages straight to the trash.
15 Words to Avoid Using in Sales Email Subject Lines
1) “15 minutes”
Judging by all the cold emails in my inbox asking for 15 minutes, salespeople think this is a great inclusion. But asking for your prospect’s time before you’ve even introduced yourself is a rookie move, and buyers won’t respond well to being asked for a meeting with no established value.
2) Your company name
How do you know your buyer’s even heard of you? Putting your company name in a subject line is a waste of space and also reinforces that this is a sales email. Put the customer first.
The one exception here? When you’re following up with an inbound lead who’s just converted and has your brand top-of-mind”.
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