HubSpot shares five strategies to effective copywriting
For all marketers a copy is the most important piece of content as it is used to convey the product information and convince the reader to take an action.
HubSpot columnist Eddie Shleyner has shared five tips to help marketers improve their copywriting skills based some of the writings of Charles Bukowski .
On importance of writing with emotions, Shleyner says, “Most purchases aren’t logical decisions. People buy things based on how they make them feel.
So, your copy should evoke emotion.
To do that, copywriters dance with the human condition, playing on memories that conjure poignant images that resonate with their audience.
Bukowski was emotional.
His subject matter was personal, yet typical. Bukowski wrote about things most people could understand, if not relate to. Readers sympathized with him”.
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