Are you making these marketing analysis mistakes?
In marketing, performance analysis of your campaigns helps your find out its effectiveness. Such analysis helps you plan out your further campaigns.
In the process of marketing campaign analysis marketers make mistakes sometimes which leads to wrong interpretations. Entrepreneur’s VIP contributor Jayson DeMers has shared seven most common marketing analysis mistakes that new marketers make.
DeMers says, “The process of analysis is arguably the most important element of any marketing campaign. You can gather as much data as you want, but unless you’re analyzing it effectively, it won’t help you form the meaningful conclusions you need, to make changes and design better campaigns in the future. And, of course, if you aren’t analyzing data at all, you won’t have the chance to make improvements to your campaign at all.
If you want to become a more effective — and a more effective — marketer, you’ll need to gain awareness and mastery and avoid all five of the following problems:
1. Not asking questions
First up, your data isn’t there to tell a story. It’s not puzzle pieces, either, which you can pick up and rearrange to form a meaningful picture. Because modern data sets are so comprehensive, gathering meaning from an open spreadsheet or report is next to impossible”.
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