CMI shares ways to integrated UGC into your content marketing
User-generated content is a valuable resource for the marketers to prove their authenticity and credibility online. UGC helps them secure good SEO rankings as well as it works as a promotional tool.
CMI’s Aaron Agius has shared an article focused on how marketers can make user-generated content a part of their content marketing strategy.
Agius says, “UGC doesn’t have to replace other forms of marketing, but it can become a powerful weapon in your arsenal.
Here are some of the ways you can improve your content marketing using UGC.
Video reviews
Every e-commerce marketer knows that the conversion rate can fluctuate dramatically depending on the elements featured on the landing page.
Social proof is a key element of a good landing page, especially for visitors who are unfamiliar with your brand. They need reassurance your product is what the brand claims it to be before making a purchase.
Video reviews are treated as a credible type of social proof because the visitor can hear the reviewer’s voice and assess how that person truly feels about a product. (Text reviews are easier to fake and often less organic than a video review.)”
User-Generated Content: Where Does It Fit in Your Content Marketing Strategy?
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