Link building is an important aspect of the marketing. Natural and quality links help you get credibility for your content and the website.

CMI contributor Julia McCoy has shared four tips to help marketers secure natural and high-quality links for their content.

McCoy says, “By committing to earning instead of building, you no longer have to worry about Google’s constant algorithm updates affecting your ranking. Because, at the end of the day, attempting to outsmart Google’s engineers is a game you will lose.

Commit to earning links rather than building them. And do it using these four strategies.

1. Create the best content available on your topic

While this strategy is easier said than done, it’s by far the best way to earn a large number of links.

To do it, look at the content already ranking high for the topic you’re targeting.

Here’s how the process looks after conducting a Google search on your topic:

  • Take notes on the content ranking highest – Open and skim each result on the first page of the rankings to detail what each piece of content does and doesn’t do well”.

4 Strategies to Earn Natural, High-Quality Links for Your Content

Content Marketing Institute

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