With more than 700 million users Instagram has become a favourite social media platform for the brands and marketers today. With right strategy and timing you too can improve your marketing revenue on Instagram.

Small Business Trends columnist Stevan Mcgrath has shared eight strategies to help marketers improve their Instagram marketing.

Mcgrath says, “s a marketer, you always need to prepare a strategy to improve your brand. To help you in formulating your strategy, here are some steps to market using Instagram stories:

1. Know the Reason Why Instagram is Essential for the Growth of your Business

Since Instagram is one of the biggest social media platforms available, it provides your business a huge growth potential. But this potential is based on the activeness of the interaction in your Instagram rather than simply gaining a massive number of followers.

Based on a 2015 study conducted by Iconosquare, the percentage of Instagram users who are searching for brands is about 70%. In this percentage, 62% of the users follow the Instagram profile of the brands.

Another study, which is conducted by Forrester gives compelling statistics about the advantages given by Instagram in marketing. They compared several social media platforms and measured the percentage of their regular delightful engagement with their followers. Among the social media platforms, Instagram topped the list with a percentage of 4%, leaving Twitter and Facebook behind”.

Instagram Stories Boost Your Brand’s Exposure in 8 Steps

Small Business Trends

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