Buffer’s Brian Peters has published an in-depth article on Buffer’s Facebook posting strategy that helped it bring 330% improvement in its Facebook reach and engagement.

Peters says, “It’s great to have individual data points as a reference, but I wanted to get a big-picture view of what was happening after the Facebook posting strategy change. To do so, I downloaded all Facebook post data using Buffer from January 1, 2016 to April 30, 2017. No small feat!

I then combined the data in Excel and sorted the posts into four reach buckets:

  • 0-1,999
  • 2,000-4,999
  • 5,000-19,999
  • 20,000+

The results were shockingly awesome.

The most surprising of all was how many posts were reaching less than 2,000 people on a consistent basis before October. Before this point, I hadn’t realized just how poor many of our posts were really performing. The more we posted, the worse they did! Between February and March, more than 100 posts reached less than 2,000 people”.

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

Buffer

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