In ecommerce, finding the precise target audience and reaching out to them via different channels is very important. Apart from this effective advertising and promotion are also critical for developing an ecommerce business.

Econsultancy columnist Ivan Mazour has published an article summarizing the seven stages of smart ecommerce marketing.

Mazour says, “Below we’ve listed the seven stages of smart ecommerce marketing: starting out with the basic newsletters of yesteryear before graduating to the cutting-edge, game-changing technology available today.

1) Newsletters

Once upon a time, marketers approached customer communication through the concept of a one-size-fits-all campaign. In other words, the same message was sent to an entire contact base, with the content shaped by generic information such as: products trending at the time, products merchandisers wanted to push or simply the time of year.

Since the noughties, such campaigns have been sent out via email service providers (ESPs) in the form of a newsletter; an example could be a brand sending out a festive campaign in early December promoting its Christmas party dress collection.

But what happens if 20% of those who receive this campaign never wear dresses?

If we were answering this question twenty years ago, the answer would be “nothing”. Customers just didn’t expect as much from marketing messages back then and, thanks to fewer people sharing content online, their opinions weren’t as important to a brand’s reputation as they are now”.

The seven stages of smart ecommerce marketing

Econsultancy

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