According to a CISCO research, online videos will account for more than 80% of all consumer internet traffic by 2020 and more than 500 million hours of videos are watched on YouTube everyday.

Video can be a great tool for streamlining your marketing efforts. Entrepreneur contributor Daniel Marlow has shared three ways marketers can use video to enhance their marketing efforts.

Marlow says, “Consider two tools that airlines use to communicate safety information: Would you rather read a 2D print pamphlet in the seat back in front of you or watch a video with music involving actors and stunts? Both mediums contain the same information, but video is almost universally preferred because of its intrinsically human qualities.

Take a look at this Red Bull commercial, for example. While it breaks many traditional advertising rules (the brand name isn’t even mentioned until 23 seconds into the 29-second spot, for one thing), it ultimately wins over audiences by juxtaposing athletic feats with emotional displays of smiles, laughter and hugs.

Pretty effective, right? Now, let’s explore how video used at each stage of the buyer’s journey can have the same effect on your customers.

1. You can tempt them into the funnel. The first step in the buyer journey is awareness. All potential customers have a basic problem they want to solve, whether they know it or not. As they research general information about your product, you can deploy several types of videos to clarify your value proposition and introduce your brand as a promising partner”.

How to Maximize the Power of Video in Your Marketing Automation Efforts

Entrepreneur

Sharing is caring