Content and SEO go hand in hand as search engines play pivotal role in your content promotion efforts. With a right SEO strategy you can reach out to the wider audience and serve the content.

With the changing search engine algorithms marketers need to keep themselves updated while creating content.

CMI columnist Andy Betts has listed five content and SEO trends that marketers should watch for.

On the convergence of SEO and content, Betts says, “Combining your SEO best practices and content marketing process is easily the most important initiative today if you want to win tomorrow. In fact, only 3% of marketers surveyed view SEO and content as separate disciplines.

Search reveals powerful insights about consumer intent, which can lead to smarter content strategies. Content optimization ensures that consumers are able to discover and consume your content via organic search, which drives 51% of all website traffic, according to BrightEdge proprietary research.

Conversions, engagement, and traffic are the three most important metrics to track content performance, according to the survey of marketing leaders.

The convergence of content marketing and SEO initiatives is what will help brands of the future achieve those critical goals and objectives. It will grow conversions and increase engagement while driving more traffic”.

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Content Marketing Institute

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