Holiday season is a great opportunity for the brands and marketers to enhance their sales. An eMarketer research states that in 2017 holiday season ecommerce will rise by 15.8%.

Entrepreneur contributor Rachel Perlmutter has shared four tips for marketers to prepare for the upcoming holiday season.

Perlmutter says, “While you’re getting together your strategy for business operations, remember that you’ll still need to get the word out there. Coming off a decent 2016 where holiday consumer spending went up, retailers and other businesses will be preparing some major marketing pushes this year. Now you just need to figure out how you’ll stand out above the crowd.

Staffing, inventory and cash flow are all going to be important this coming season. For marketing, keep these things in mind.

1. Think more value, not more discounts.

When people think of holiday shopping, they think of discounts. Because of that, almost everyone is offering discounts. To differentiate yourself, you don’t need deeper discounts, just a better story.

There’s a growing class of consumers who appreciate a connection with a brand, as they seek more authenticity in the brands they associate with. The best way to do that is to integrate storytelling into your campaigns. The now-famous “WestJet Christmas Miracle” campaign is a great example of how one brand became viral and earned a tremendous amount of online exposure”.

4 Ways to Prepare Your Marketing for the Upcoming Holiday Season

Entrepreneur

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