Improve your email conversion rate with these strategies
In marketing email conversion rate depends on the email open rates and the click rates. In 2016, the average email open rate was 24.88% and the click rate was 3.42%.
Conversion is always a challenging task for the marketers where they have to work very hard to convince their prospects to take an action. Small Business Trends columnist Ronald Dod has shared fifteen ways to help marketers improve their email conversion rate.
Dod says, “When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use.
But if your inbox is anything like ours, it’s overflowing with emails that you hardly even open if it isn’t urgent. Odds are, your target audience is the same way when it comes to emails. So, what’s the secret to increasing not only your open rate but your conversion rate as well?
Luckily for you, we’ve put together a list of tips that, once implemented, will help you get noticed and boost your email conversion rates significantly.
Make Emails Mobile Friendly
What do your emails look like on mobile? Have you checked that they are formatted for mobile devices? One of your biggest let-downs could be incorrect formatting.
There’s nothing worse than opening an email on your phone only to be greeted by a giant banner stretching out the text in an email that you have to scroll across to read or, worse, can’t read at all.
With a large and growing number of emails being opened on mobile devices, don’t alienate customers with emails that are not mobile friendly”.
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