Email marketing is on the priority list of any brand or marketer today. It has been the most trusted tool for marketing for past many years. With the right combination of content, creativity and authenticity marketers can surely win more with email marketing.

CMI columnist Jodi Harris has shared six strategies to help marketers increase their reach, impact and customer satisfaction in email marketing.

On building a strong list, Harris says, “Your email content won’t do your business any good if you aren’t reaching the right people – or reaching enough of them to drive your content marketing strategy forward. Fortunately, there are plenty of techniques at content marketers’ disposal when it comes to attracting consumers who will be delighted by your email offerings.

As Aaron Orendorff explains, email list-building techniques typically fall into one of three main categories:

  1. Options – exclusive content offers, forms, and various types of button ads to tempt readers to opt in to hear from you regularly
  1. On-site techniques – landing pages, pop-ups, and other types of sign-up notifications to alert your site visitors to your subscriber-only assets
  1. Off-site techniques – Social media fans and followers can join your subscriber list without having to interrupt their social experience on sites like Twitter, Facebook, or Medium”.

How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

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