Streamline your email creation process with these strategies
Crafting convincing emails is an art. With effective language use and incorporation of the eight marketing strategies you can make your email marketing campaigns more successful.
Martech Today columnist Mary Wallace has shared four ways to improve your email creation process.
On establishing right standards, Wallace says, “Building a set of standards is a no-brainer for optimization. As the basis of every outbound communication, your email configuration should be consistent between deployments. If you need to revisit it each time, something’s wrong.
Start by defining and saving the correct settings in your email deployment tool, such as sending name and domain. This makes things simple and straightforward when you’re doing the actual email creating. It also helps your readers recognize you in their inbox when they see the same name time after time.
Use consistent naming conventions for saving emails and other associated assets such as forms, images and copywriting. Dedicate a specific section of the internal email title to help identify the purpose of the email, like campaign name, audience, buying cycle and deployment date — for example, “leadgen_kidsshoes_late_20170930.”
This helps ensure that team members working on emails not only can quickly find the email, but also its assets. Campaign reporting can also be streamlined, since you can easily include the appropriate emails”.
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