Original and fresh content is one of the most important element for your social media channel. One of the ways to have your social channels feature fresh content is to invite and encourage your followers to publish content on your channels.

Forbes contributor Jayson DeMers has published an article to help marketers learn how and why they can make their followers create social content for them.

Focusing on the advantages of user-submitted social media content, DeMers says, “First, let’s go over the advantages of a social media content campaign that relies on user-submitted content:

  • Engagement. First, anybody creating content on behalf of your brand or directed to your brand specifically is going to be more engaged with your brand. That engagement will make them more likely to buy from you, more likely to support your posts, and more likely to remain loyal in the long term.
  • Workload reduction. Obviously, if your followers are the ones creating the content, that’s significantly less work you’ll have to do yourself. User-submitted content eases the pressure on your budget (and your time).
  • Community building. With users submitting content between them, it’s only natural that they’d build a community around your brand. That’s going to encourage stronger bonds with your brand, and greater loyalty on all sides”.

Why Your Followers Should Be Producing Most Of Your Social Media Content

Forbes

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