Research: Snapchat’s influencer user base cut by 33%
A Mediakix research has revealed that top social media influencers are using Snapchat 33% less in the period of past six months. On the other side posting on Instagram Stories has increased 2x times more.
The research states that eleven out of twelve influencers post more Instagram stories than Snapchat stories.
The Mediakix team says, “We wanted a concrete way to assess, measure, and quantify this so decided on tracking the Instagram Stories vs. Snapchat posting trends for top influencers – specifically, top influencers who were known in the space for their Snapchat following and/or prowess.
We chose these 12 specific influencers as they were top social media stars who published frequently and among the biggest Snapchat influencers at the time. We choose influencers who represented a variety of different categories of audience and content.
To do so, we tracked 12 top influencers’ posting activity on both Instagram Stories and Snapchat Stories for 30 days. Each day, we counted the number of Stories they posted to each platform.
After we compiled the data, we compared the influencers’ usage of Snapchat to their usage of Instagram. Additionally, we compared it to the data we collected 6 months ago using the same methodology”.
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