Six steps to create a great social media marketing plan
Social media plays an important role in branding and marketing of any product or service. Social media platforms like Facebook, Instagram and LinkedIn are on the priority list of any marketer today.
You can win at social with a strong plan. To execute your social media strategy what you need is an insight and research-based guidance. Buffer columnist Kevan Lee has shared a six-step social media marketing plan that can help your brand to expand.
Lee says, “When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there.
I’d imagine that a social media marketing strategy could feel the same way.
If you’re starting from square one, it might feel equal parts thrilling and overwhelming. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.
It’d help to have a plan.
We’ve shared before about different parts of a social media strategy—the data and research and personal experience behind what works on social media“.
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