Research: Facebook native videos get 530% more comments
The social media analytics provider quintly’s recent research has revealed that the Facebook native videos get 530% more comments as compared to other videos. This research covered the analysis of 187,000 Facebook profiles and more than 7.5 million Facebook posts during January – July 2017.
The study also found that the Facebook native videos have 477% higher average share rate and 168% higher average interaction rate.
quintly’s Digital Communications Manager Nils Herrmann says, “The continuous rise of Facebook’s native videos didn’t stop since our latest study. No other video type is so prevalent on the social network as Facebook’s own format. In all of our analyzed sections – be it in terms of shares or comments – it always outperformed the other established video sources like YouTube or Vimeo. This indicates a strong focus by Facebook on their own video format”.
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