Twelve steps to adopt audience-first approach in your content
Creativity is something that matters when it comes to content marketing. And in the era where one has develop a customer-centric approach, you can’t afford to ignore them in the content marketing.
CMI has developed the audience journey as a tool for content marketers. Its purpose of this tool is to align a brand’s content with the needs of the audience.
Describing the first step of this 12-step strategy, CMI’s Carlijn Postma says, “Translate your brand’s description of your audience into the ordinary world of your audience. Delve into the mindset of your audience as it is relevant to your brand and vice versa. It helps to write from the perspective of your audience using “I” statements. With that understanding, you then can identify what kind of content will help your audience in their journey and fit your brand story.
Example:
Audience thinking – I have a busy family life. I want to create tasty and nutritious meals easily and quickly.
Brand response – Create content that focuses on how to prepare healthy meals in a short time”.
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