Video has become an incredible and powerful tool to pass your message and market your products and services. According to a HubSpot research, 43% of people want to see more video content from marketers and 51.9% of marketing professionals consider video as the type of content with the best ROI.

To help marketers excel in the video marketing domain, Entrepreneur contributor Michael Georgiou has mentioned the eleven common video marketing mistake that marketers make.

Georgiou says, “Video marketing is huge right now and if you do it right, it can yield incredible results for your business. It does, however, require careful planning. There are many tools and services available to help you create and share videos, but it can be an expensive and time consuming endeavor. Knowing what not to do can improve your chances of a successful video marketing campaign. Are you making any of these common video marketing mistakes?

Posting in only one place.

One major mistake businesses make on a regular basis is posting videos in just one place. This simply isn’t going to earn you the reach you need. Many people have this idea that making money and creating traffic happens from a single url, like magic. While there are occasions where a single video just magically goes viral, for the most part businesses have to put real work in to spread the news. Don’t just post on YouTube and forget about it. Post on Facebook. Share it on your other social platforms. If your video is under a minute, you can post it to Instagram”.

How Many of These Video Marketing Mistakes Are You Making?

Entrepreneur

Sharing is caring