Buffer’s list of Facebook algorithm factors and changes

Buffer columnist Alfred Lua has compiled a comprehensive list of Facebook’s algorithm factors and changes. By understanding the Facebook algorithm marketers can customize their Facebook marketing campaigns which can perform better.

Lua says, “Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order.

If you want to know more about any particular change, just click on the quick link and you’ll get more information about the change and how it may affect your Page.

• August 28, 2017: Pages that share false news will no longer be able to run Facebook ads.
• August 17, 2017: Posts that pretends to be a video will be demoted in the News Feed.
• August 2, 2017: Posts with links that load slowly on mobile will be shown less in the News Feed.
• May 17, 2017: Posts with clickbait headlines will rank lower in the News Feed.
• May 10, 2017: Posts that link to websites with low-quality experience will rank lower in the News Feed.
• January 31, 2017: Authentic and timely posts will rank better in the News Feed.
• January 26, 2017: Long, engaging videos will rank better in the News Feed (than short, engaging videos)“.

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer