Here’re 10 Influencer Marketing campaigns to learn from
Influencer marketing helps you to tap into an existing community of engaged followers. It is a tactic that helps you to generate greater revenue with minimum of investments.
HubSpot columnist Carla Cook has shared ten influencer marketing campaigns that can inspire the marketers to build their own campaigns.
Cook says, “To give you an idea of how brands — both big and small — are leveraging the power of influencers in their marketing efforts, we’ve put together a list of ten influencer-driven campaigns. Check them out below, and decide for yourself: Is influencer marketing worth the hype?
1) Old Navy
The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. In the videos, Rienks shows fans how to style outfits for different occasions (e.g., a holiday party, and big date night) using pieces from Old Navy.
Rienks, known for her comedy sketches and lifestyle content, has a formidable following on social media, with over 1.3 million Instagram followers and 2 million subscribers on her YouTube channel”.
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