SEL shares 10 ways to generate links with online influencers
Link building is an important process to achieve good search engine rankings. There have been several link buildig tactics which came and disappeared.
Search Engine Land columnist Kevin Rowe has shared ten 10 ways to generate links with online influencers.
Rowe says, “Recent research by Sumo found that only 20 percent of all content is even read, on average — so it’s key to bring your A-game in order to have people actually read it. Here are some ways you can bring in more readers:
1. Publish unique research
Stone Temple Consulting does a good job of this in the search marketing industry. They frequently release unique studies using research that their own team gathered. As a result, they are known as thought leaders in the SEO community, frequently keynoting and authoring books about search.
If something is trending or new in your industry, consider creating a study around it. Poll your email list or readers for survey responses, or run data tests to figure out how new technology works best. Not only does this provide unique value to the readers, you’ll often get more inbound links, because it’s exclusive findings that aren’t found anywhere else.
2. Go niche and in-depth
Anyone can write a blog post about a broad topic, like “How to Start a Blog,” but it takes a unique approach — like “How to Start a Blog in One Hour For Less Than $100” or “How to Start a Product Review Blog in The Pet Industry” — to make it stand out”.
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