It is very important to reach out your audiences and make them feel what you want to convey. Empathy helps you do that. By building an emotional connection with your prospects you can motivate them to take a desired step.

Forbes contributor John Hall has shared three ways to help marketers establish emotional connection with the audience in content marketing.

Hall says, “If your brand truly wants to win over loyal audience members and turn them into high-value clients, then it’s got to start facilitating emotional connections. In my experience, one of the most effective and scalable ways to do that is through high-quality content coming from you as a leader. Here are three ways to help you start making emotional connections with your audience through content:

1. Rely on content triggers.

The first rule of sharing more personal content is to avoid oversharing irrelevant stories. This isn’t your chance to share your entire life story; not every experience you’ve had is going to be important for your audience to hear about. You want to create content, fueled by ideas and stories, that actually helps others.

Thankfully, if you actively listen when your audience members talk to you, pay attention to what they engage with, and do some research around what they’re searching for online, you can learn a lot about the things they want and need. Those things are called content triggers; document them. Use those ideas as inspiration for your content, and elevate them with your unique stories and experiences — not the other way around”.

Is Your Content Creating the Emotional Connection Your Audience Needs?

Forbes

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