Creativity and continuity are the two things that content marketers should have for achieving content marketing success.

Econsultancy columnist Jeff Rajeck has shared ways to overcome four content marketing challenges.

Rajeck says, “What challenges are content marketers facing these days and what did our roundtable experts say about how to overcome them?

1) Keeping content fresh

The biggest challenge raised by nearly everyone was that content marketers find it difficult to keep producing high-quality, relevant content on a consistent basis. 

They indicated that best practice guides and lists of ideas can help, but many said that even these run out – and they occasionally face a blank screen with a full day’s work ahead.

So how do some get over this problem? Customer stories.

One of the most interesting trends which came up on the day was that many content marketers are using specific customer experiences as content. That is, they look for customers who are willing to talk about their problems both before and after they engaged with the company and then create content about the specific customer’s journey”.

Four challenges content marketers face every day and how they overcome them

Econsultancy

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