Forrester is hosting a webinar on ‘Values-Based Consumers, Part 2: How To Navigate A Values Strategy’ on Tuesday, October 24 at 11.00 am ET.

The Forrester team says, “Getting a values-based strategy right can be challenging. In part two of the values-driven consumer webinar series, Jim Nail, Anjali Lai, and Henry Peyret demonstrate how companies like Marks & Spencer, Shinola, and Target have navigated this tricky terrain to build a values-based strategy that wins consumers’ hearts and wallets.

Key takeaways:

  • Create meaningful experiences that engage consumers with your brand values.
  • Use emotional storytelling to bring your brand values to life”.

‘Values-Based Consumers, Part 2: How To Navigate A Values Strategy’ Webinar

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