Authenticity is the most important element that can help you win at your marketing game. While making influencers build your business online, the same has to be applied. By passing on authentic messages to and through influencers you can establish your brand.

The Small Business Trends team has published a video interview with author, consultant and trainer Jill Lublin at the recent Influencer Marketing Days conference in Midtown New York City. Lublin works with influencers looking to build strong networks through authentic connections and kindness.

Here is the video interview.

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