Maintaining communication and relationship with your prospects and customers is one of the key requirements of your business.  Econsultancy columnist Jeff Rajeck has shared six tips to help marketers improve their return on relationships.

An adopting a customer-centric culture, Rajeck says, “For a start, companies have to get serious about becoming customer-centric. This means that everyone on the team must get customer experience (CX) training including sales, operations, managers, executives, developers, accountants, marketers, and of course your front line customer success team.

Next, brands should declare customer satisfaction as the top priority and re-align key performance indicators (KPIs) accordingly.

Finally, everyone should know that the purpose of improving customer satisfaction is to build lasting relationships with existing customers in order to generate high lifetime value (LTV)”.

Six things marketers should do to improve their return on relationships (ROR)

Econsultancy

Sharing is caring