SEO is a constantly emerging domain which requires you to keep yourself updated with the trends such as search engine algorithm changes. Using Nofollow links webmasters tell search engines “Don’t follow links on this page” or “Don’t follow this specific link“.

Pratik Dholakiya has shared an article on improving SEO with nofollow links and has shared six ways to do this.

Dholakiya says, “I feel comfortable saying that nofollow links definitely help your SEO, although most of the benefits are probably indirect. The exposure associated with a high-profile nofollow link is well worth the effort and contributes positively to your visibility in search results, as well as sending direct referral traffic and improving brand reach. It also appears to be almost indisputable that nofollow links help pages get indexed.

It’s more speculative to say that nofollow links can, in some cases, directly improve your rankings, and I won’t commit to a statement that strong. What I can say is that search engines reserve the right to ignore the nofollow tag, and I suspect that they do for some links they view as editorially placed and trustworthy.

Remember that Google’s own answer is that “In general, we don’t follow them.” (Emphasis mine.) This seems to imply that, while they usually don’t follow them, they sometimes do”.

Nofollow links are not useless: Earning them Is central to good SEO

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