The Content Marketing Institute columnist Marcia Riefer Johnston has shared eight rules for the startup marketer to help them strengthen their marketing efforts at the early stages of an organization.

Marcia says, “If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer.

For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. “Everywhere I’ve worked, I’ve had a low budget, no staff, no resources, and limited access. In that situation, you’ve got to be creative,” he says.

Whether or not you think of your company as a startup, put on your startup-marketer hat, and consider which pieces of Vishal’s advice might make all the difference for you.

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team“.

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

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