Black Friday is just a days away and marketers are in the process of planning better strategies to attract more customers and earn more business this year.

Econsultancy in its Ask The Expert column has answered five important questions dealing with Black Friday.

Ben Davis says, “We ask the experts about strategy, search, content and more. Thanks go to Dan Barker, James Gurd, Stuart Rex and Guy Levine.

Why not take the time to have a leisurely read through the whole post. Or, if you’re in a hurry, you can jump straight to an individual question using the links below.

  1.  Do you expect any notable changes by big retailers this year, either in strategy or UX?
  2.  Last year we saw John Lewis add Black Friday terms to its homepage meta tags. Can temporary fixes help with SEO?
  3.  It’s a big time for email. What tactics are important before and after the day?
  4.  Retailers still seem to have archaic keyword-rich Black Friday landing pages. Is this really necessary? What content approach should they take?
  5.  How can retailers with smaller paid media budgets compete at this time of year?
  6.  Any other advice or predictions?“.

Ask the experts: Black Friday ecommerce strategy

Econsultancy

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