According to an Entrepreneur research, 90% of people make signing up decisions based on colors on the web. For your email marketing too you need a huge base of subscribes who can be reached out with offers.

AWeber columnist Michael Smith has published an article sharing the color theory for designing effective sign up forms.

Smith says, “Life would be pretty boring without contrast in it. We’d be stuck in a bland world with limited exposure to life-giving diversity.

When the principle of contrast is applied to sign up forms, your visitors pay attention to what you want them to. This is powerful, as it can lead to something as simple, yet important, as more people noticing your call-to-action button and clicking on it.

There are two ways to utilize contrast in sign up forms:

1. Contrast between the form and the site itself

The idea here is to make the signup form’s background a highly contrasted color from the site itself. This draws the eye to the form naturally”.

Color Theory for Sign Up Form Design

AWeber

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