A White Ops research has predicted that the ad fraud rates will go high during the Q4 holiday season. The company has also shared five ways businesses can protect themselves from the ad fraud. The White Ops team says, “If digital advertisers want to keep growing their effective budgets, they will need to prevent it from being surreptitiously stolen. Below are several strategies that brands can use to help limit their exposure to non-human traffic during the holiday season and for all future campaigns: Demand transparency from all vendors. Non-human traffic tends to thrive in areas of opacity.... [...]

Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst and Steffan Aquarone, author of our Ecommerce Best Practice Guide who will be sharing his thoughts and tips on delivering ecommerce success as well as answering your questions in the live Q&A session after the presentation. Key Points this session... [...]

Facebook is one of the most appropriate option for the Internet advertising. According to Pew research, this social network has more than 79% Americans as its users. A well-designed attractive ad can help you generate greater revenue on Facebook. A CMI article by Karola Karlson shares ten strategies to handle Facebook ads effectively. Karlson says, “My relationship with Facebook ads had its first sparkle two years ago. Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. How do I keep up with all the updates and news?... [...]

The Content Marketing Institute columnist Marcia Riefer Johnston has shared eight rules for the startup marketer to help them strengthen their marketing efforts at the early stages of an organization. Marcia says, “If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. For most of his 15-plus years in marketing,... [...]

AWeber has published a list of 22 lead magnets that have a great email subscription strategy and knowing which you too can improve your subscription rate. Liz Willits says, “If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come up with an idea for your lead magnet. You may struggle to figure out what your audience would want. You may worry that... [...]

According to an Entrepreneur research, 90% of people make signing up decisions based on colors on the web. For your email marketing too you need a huge base of subscribes who can be reached out with offers. AWeber columnist Michael Smith has published an article sharing the color theory for designing effective sign up forms. Smith says, “Life would be pretty boring without contrast in it. We’d be stuck in a bland world with limited exposure to life-giving diversity. When the principle of contrast is applied to sign up forms, your visitors pay attention to what you want them to. This is... [...]

Offering a great customer experience (CX) is should be one of the most important priorities of marketers as it is something that keep your customers coming. From regular communication to offering great deals, there are various strategies that can help you maintain CX. Small Business Trends contributor Yaniv Masjedi has shared four tips to help you improve you CX. Masjedi says, “Today’s marketplace mandates businesses not only offer quality products and services, but that customer experience (CX) is valued at every touch point. In fact, CX has changed the game in nearly every vertical. The... [...]

Artificial Intelligence is becoming a key driver in helping e-commerce firms improve their business. It provides the customers with a personalized experience in the process of their purchase. Entrepreneur contributor AJ Agrawal has shared four ways to incorporate artificial intelligence into marketing. Agrawal says, “Incorporating AI into your marketing strategy is a smart early move. That’s because artificial intelligence is already making big changes to the way businesses approach lead generation, which can be a costly series of trial, error, and exploration for any enterprise. As Toby... [...]

After sales scenario is very important for the customers. Most successful brands focus more on customer relationship and satisfaction. Entrepreneur contributor Kim Walsh Phillips has published an article advising marketers to use guarantee as a tool to improve sales. Kim says, “Will the shoes fit? Should I take the risk and buy them online? Is this the right car for me, especially with all the driving I have coming up? Should I hire that firm, finally? Can I trust them? These are some of the questions we ask ourselves when making a purchase. It is normal to have doubt and fear and question... [...]

You can’t afford to solely rely on an external agency to handle your SEO process. Knowing the basics of the search engines and the way they handle your website can help you to do well at SEO. Search Engine Land columnist Patrick Stox has shared nine elements of technical SEO that an online business owner should know. Stox says, “There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info:... [...]