Improve your video marketing with these strategies
Video is an integral element of any online marketing strategy. It helps you connect with the prospects and persuade them to make a decision.
You need to evolve your video marketing to make it perform better. Copyblogger columnist Cheryl Tan has shared three strategies plan your video marketing campaigns.
Tan says, “We are all video watchers.
We go to YouTube to discover how to make a cake in a cup (delicious, by the way) and how to create budgets in Excel (I did that last month).
When you watch a compelling video, you feel like you know the person (or people) on the other side of the camera — and sometimes you spend large amounts of time browsing videos created by your favorite people.
How can you generate that kind of response when you create videos?
Let’s look at three simple keys to a successful video strategy.
1. Spotlight your personality to build trust
People choose businesses they know, like, and trust, and video is a highly effective way to create that connection.
Before you connect, though, you need to attract the attention of the people you want to reach”.
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