Strategies to personalize your email campaigns
Personalization is the key in any form of marketing and email stands at the center of it. Personalization in your email marketing campaigns helps you to make your subscribers feel that they are ‘important’.
HubSpot columnist Amanda Zantal-Wiener has shared examples of thirteen email campaigns that can help you to build personalized email experiences.
Amanda says, “If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox.
It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus.
To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend.
The best part? Email personalization doesn’t need to be insanely complicated to resonate with recipients. To see what I mean, check out these 13 great email examples that cleverly use personalization.
1) OpenTable
As you may have gathered from my bio, there are few things in life that bring me as much joy as a remarkable meal. That’s why OpenTable is one of my favorite brands. Not only does it easy to make reservations online, but it also remembers my favorite restaurants, and helps me discover new ones based on my reviews and reservation behavior”.
Comments are closed.
