The Amazon Marketing Services and Ad network are becoming a preferred destination of the marketers to promote their products and services.

Entrepreneur contributor Thomas Smale has shared four strategies to rightly optimize Amazon advertising during the holiday season.

Smale says, “One of the big stories of the moment is the buzz around Amazon’s intense push into broader advertising endeavors. The online retail giant isn’t content to simply host ads on its own site: It has also set its sights on competing with Google for video placements, in an effort to take on Google’s YouTube advertising.

Between this, the increasing usage of Amazon Marketing Services (with even stronger usage predicted for 2018) and the mention of the Extended Amazon Ad Network within Seller Central, Amazon seems to be making a new foray into advertising that’s poised to make a very big splash, possibly even breaking up the Google-Facebook duopoly.

Given that this Amazon disruption is not a matter of if but when, I recommend that brands educate themselves and prepare for the opportunities that Amazon’s new advertising offerings will bring. Below are several steps your should already be taking to make the most of what’s available to you, and to be ready to spring into action as new opportunities arise”.

Advertising on Amazon for Today, the Holidays and the Future: What You Need to Do

Entrepreneur

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