Social media plays a pivotal role in the marketing and branding initiatives of any organization. If your social media campaigns are planned in an way so that they can persuade more people to take action, you revenue can grow quickly.

Forbes contributor Jayson DeMers has shared seven ways to build and execute an effective campaing.

DeMers says, “Your social media campaign has probably grown stagnant because your content doesn’t resonate the way it used to or because it isn’t working for a large audience the way it worked for a smaller one. Either way, if you keep using the same tactics you’re using now, over and over, you can expect to see similar results indefinitely.

The only way to break out of the loop is through experimentation—trying new strategies and new angles until you find something that works. The process is always the same; try something new, measure its impact, and reject it if it doesn’t make things better. Repeat this enough, with at least some of the strategies I mention below, and you should be able to pull yourself out.

1. Create New Content

First, you can try to create new, more engaging content, whether that’s new posts on social media, or new blog posts on your main site that you merely distribute through social media. In any case, try changing some of the following:

  • If your audience isn’t responding to your “usual” content, try going a step further with content that’s unusual for your brand, or that’s more or less niche focused.
  • Try varying your length, too. Short content and long content can both be effective, but if your posts are always the same length, users might get bored. You’ll broaden your audience and increase interest by including more variety”.

7 Ways To Rescue A Stagnant Social Media Campaign

Forbes

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