51% of holiday sales to occur online
A Deloitte survey has revealed that 51% of more than $1 trillion holiday sales will come through online sales. More than 83% of holiday shoppers will use a desktop or laptop device for shopping.
More findings
- Upcoming holiday shopping season will account for more than $1 Trillion
- Gifts represent one third of average holiday spend
- Majority of customers will use a desktop/laptop during the shopping journey
- Three quarters of shoppers plan to take advantage of free shipping,
- Higher income shopper segments ($100K+) are expected to spend nearly double the market average ($2,226 vs. $1,226).
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