According to Statista, US is the largest social media advertising market in the world. In 2015, more than 9.4 billion US dollars were spent on social media advertising.

Also the social media advertising is one of the easiest ways to enhance your web presence in simple steps. Buffer contributor Brian Peters has shared a three-step approach to increase conversions and ROI with social media advertising.

Peters says, “Over the years, we’ve spent countless hours experimenting with various social media advertising strategies.

Whilst research each of these experiments, we found that there was a ton of awesome advice on tactics for each individual channel, but what we were missing was an overall strategic approach or “way of thinking” about social media advertising.

Instead of focusing on individual tactics and channels that frequently change, we wanted to focus on a blueprint that could be applied to any business or brand, no matter the industry or product. And that’s what I’d love to share with you below.

That social media advertising blueprint is broken up into three distinct stages:

  • Awareness (TOFU)
  • Consideration (MOFU)
  • Conversion (BOFU)”.

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

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