Create a better copy with these tips
Copywriting is one of the most important elements of marketing and advertising. It helps you make your brand a lasting impression and continue to be in people’s minds.
HubSpot columnist Meghan Keaney Anderson has shared six traits of an effective copy to help marketers enhance their copywriting skills.
Meghan says, “Copywriting is like a call-to-action, but on a bigger scale: Copywriters are trying to get people to feel, think, or respond — or, ideally, to Google the slogan or brand to learn more about the campaign. And where a blog post like this one has the luxury of hundreds of words with which to make a case, copywriters only have a few words to make their case.
But short and sweet isn’t the only characteristic of good copywriting. Keep reading to learn more characteristics of truly memorable copy.
6 Traits of Good Copywriting
1) It tilts your perspective.
Sometimes, all a message needs to break through is a slight shift in angle. We’ve grown so accustomed to blocking out marketing messages, we don’t even see them anymore. One of the most powerful things a copywriter can do is break down a reader’s guard with an unexpected approach. Every story has a myriad of angles — your job as a copywriter is to find the one that resonates”.
Comments are closed.
