This infographic helps you understand color psychology in marketing
Marketing is a blond of several aspects which appeal to your prospects and customers in different ways. Color psychology interprets how color influences our behavior and decision-making.
The HubSpot team has published an infographic to help marketers understand the color psychology in marketing.
Lindsay Kolowich says, “Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think.
There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we found that a red CTA button outperformed a green CTA button by 21%.
In other words, we increased conversion rate without changing anythingabout the page except for the color of the CTA. That’s the power of color psychology in marketing.
Let’s explore the ways color psychology plays a role in marketing, with a quick vocabulary lesson and a visual guide”.
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