Econsultancy columnist Jeff Rajeck has published five essential steps to become a CMO shared by Damien Cummings, former CMO and currently CEO of Peoplewave.

On understanding a CMO’s job, Cummings says, “The role of the CMO is not, according to Damien, just the top marketing manager. Instead, the CMO is now expected to be the CGO, or chief growth officer.

This means that the CMO, in addition to leading marketing, must also know how to grow the company’s business, and this requires a whole different set of skills.

Those who are aiming to be a CMO in the future, then, need to understand all aspects of the business:

  • Sales
  • Go-to-market
  • Market share
  • Margin
  • Customer acquisition
  • Customer experience

And they also need to know how to plan and execute strategies which take each of these disciplines into consideration”.

From zero to CMO: Five essential steps

Econsultancy

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