Entrepreneur Magazine: Machine learning is the future of marketing
Entrepreneur Magazine columnist Chidike Samuelson has published an article stating that machine learning is the future of marketing. He has shared five reasons that support this notion.
Samuelson says, “It’s not just futuristic-looking products such as Siri and Amazon Echo. And it’s not limited to companies we typically think of as having huge research-and-development budgets — the Googles, Facebooks and Microsofts. In reality, machine learning already is helping nearly every Fortune 500 company run more efficiently and make more money.
Here are five reasons companies on the up should start applying machine-learning marketing strategies on their respective scales.
1. It brings ‘real time’ to life.
The phrase “real time” has been touted among marketers for years, but it wasn’t really possible until machine learning showed up on the scene. No prior system came close to the level of responsivity that machine learning provides. Consumers see offers change by the minute based on the virtually unlimited data their behaviors create for machines to process. Facebook’s retargeting ads are just one example. Visit a website, and you don’t need to wait long for an ad to surface on your timeline”.
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