Email marketing is one of the most popular forms of marketing and also it stands as one of the most challenging as it is not that easy to make your subscribers take an action.

HubSpot columnist Heather R Morgan has shared three tips to help marketers craft better propecting emails.

Morgan says, “Although researching 500 prospects one at a time isn’t efficient, make the effort to write targeted, personalized messages. With 10 minutes of research, you can learn enough about your buyer persona to double your email response rate.

Here are three questions about your prospects that you must answer before you write a single sales email.

1) What does your ideal buyer persona care about the most?

Your prospects are not identical, so your emails cannot be one-size-fits-all either. The VP of Sales for a Fortune 500 company and the manager of a restaurant have very different jobs. Different buyer personas require different messages that appeal to their specific pain points and desires.

Discovering what matters most to your prospects is as easy as conducting a simple online search.

LinkedIn profiles offer a treasure trove of valuable information about your prospects’ mindsets and behavior”.

3 Tips to Write a Prospecting Email That Gets a Response

HubSpot

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