For marketers and brands, the opportunity to advertise with Amazon is one of its kind that can help them make themselves strong at sales and promotions.

Entrepreneur contributor Thomas Smale has shared four tips to help marketers optimize Amazon advertising.

Smale says, “Be aware that Q4 has already commenced. But know that you’re too late only if you don’t start right away or don’t make adjustments to your existing advertising strategy. Here are those steps:

Optimize your listings.

This is basically free advertising, whereby you’re marketing to the Amazon search algorithm so that it ranks your products higher than those of your competitors.

So, put the time into your listings. Make them speak to the Amazon A9 search algorithm as well as to shoppers, and you will reap the benefits of your efforts. Now is the time to fine-tune titles, bullet points, keywords, and images. For some great ideas about how to power up your listings, check out Creating Killer Amazon Product Listings for Better Conversions. If you can make the time, also try an Enhanced Brand Content page (called A+ Content for brands on Vendor Central) and compare performance there with that of your regular pages. These pumped-up pages look great and can increase your conversions”.

Advertising on Amazon for Today, the Holidays and the Future: What You Need to Do

Entrepreneur

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