This is case study explains how Google Posts impact rankings
Posting on Google helps marketers to share relevant, fresh content with the people who are searching for your content.
Search Engine Land columnist Joy Hawkins has published a case study describing how Google Posts impact rankings.
Hawkins says, “A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”).
The methodology
We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main keywords in the 3-pack. The second was my church, which does not have any SEO or marketing efforts going on. The team at Steady Demand made two posts every seven days in Google My Business from August 11, 2017, to October 1, 2017.
Case 1: Garage flooring in Vancouver
For this business, we saw their ranking in the local results increase one position on “garage flooring Vancouver.” It moved up from position four to position three, winning them a spot in the 3-pack, less than a week after they started posting”.
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